Government to Introduce : In a significant move aimed at safeguarding users’ privacy and data rights, the government is set to introduce a game-changing provision known as the ‘Continuous Consent’ clause in the upcoming (Digital India Bill). This revolutionary step could revolutionize the way companies handle personal and non-personal data. Under this proposed regulation, companies will be required to obtain explicit consent from their users every time they make changes to their terms and conditions, update services, or modify the way user data is processed.
The current digital landscape often allows companies to obtain user consent just once during the account creation process, making it a continuous approval for all future changes and data processing. However, the new ‘Continuous Consent’ clause seeks to challenge this long-established norm, empowering users with greater control over their data.
Data privacy and user consent have become pressing concerns in the digital era, with reports of data breaches and misuse becoming all too common. By introducing this clause, the government aims to instill trust and transparency in the way businesses handle sensitive information.
Government to Introduce Digital Bill
The Digital India Bill, set to be released soon for public consultation, proposes that companies should seek fresh consent every time they wish to alter their terms and conditions. This means that if an app or service updates its privacy policy, terms of use, or even changes the way it processes user data, explicit permission must be obtained from the users before implementing such changes.
“Continuous Consent will place the power back into the hands of users, ensuring that they remain informed and in control of their data at all times,” stated a senior government official. “This is a crucial step towards building a safer and more responsible digital ecosystem in the country.”
The new provision could have far-reaching implications for businesses, necessitating enhanced communication with users regarding any modifications to their data handling practices. Companies would need to develop user-friendly interfaces that clearly explain the proposed changes and obtain fresh consent in a transparent manner.
Additionally, the ‘Continuous Consent’ clause may also foster healthy competition among businesses, as data privacy could become a pivotal factor influencing user choices. Companies that prioritize user privacy and demonstrate a commitment to responsible data handling may gain a competitive edge, while those reluctant to embrace the change could face user backlash.
However, some industry experts argue that this proposed change might pose implementation challenges for smaller businesses. Ensuring continuous communication and obtaining fresh consent from users could demand significant technological and logistical resources, potentially burdening startups and small-scale enterprises.
Nevertheless, the potential benefits of the ‘Continuous Consent’ clause seem substantial. With improved user awareness and increased transparency, the digital space could become a safer and more trustworthy environment for all stakeholders involved.