Insurance Offerings of Bajaj Allianz Shifts Focus to NRIs
Bajaj Allianz to Target NRIs for Insurance
Insurance Offerings :- With a robust strategy aimed at tapping into the Non-Resident Indian (NRI) market, Bajaj Allianz Life Insurance has strategically devised a customized approach tailored specifically for NRIs, offering bespoke life insurance solutions.
Insurance Offerings of Bajaj Allianz :-
Highlighting the heightened interest in the Indian economy among the NRI population, Rajesh Krishnan, COO at Bajaj Allianz Life Insurance, expressed optimism about the significant opportunities within this segment for meeting life goals through investments in Indian financial markets. The company has introduced a diverse array of products designed to cater to the unique savings, retirement, and protection needs of NRIs. In a concerted effort to prioritize customer satisfaction within the NRI segment, Bajaj Allianz has established a specialized team exclusively dedicated to NRI customers, featuring a dedicated NRI desk.
Furthermore, the company has enhanced customer engagement through an informative NRI section on its website, providing both assisted and self-service options.
A noteworthy development in this endeavour is the recent establishment of a representative office in Dubai by Bajaj Allianz, serving as a centralized touchpoint for swift and convenient assistance to customers.
The response to this initiative has been particularly encouraging, especially from countries in the Gulf Cooperation Council (GCC). Indian life insurance plans have emerged as a preferred choice for NRIs, attributed to their straightforward purchasing process, affordability, and a hassle-free claims process.
Bajaj Allianz’s proactive measures, including product diversification, dedicated customer service initiatives, and a strategic presence in key NRI hubs, underscore the company’s commitment to providing a customer-centric approach within the burgeoning NRI insurance segment.
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