Rueben Thevandran s/o Ramanath, popularly known by his stage name Burn, is a household name in Malaysia. A charismatic radio announcer, television host, singer, and voice-over artist, Burn has captivated audiences for decades. From his humble beginnings to his rise in the media industry, his journey is one of perseverance, dedication, and passion for entertainment.
Early Life and Education of Rueben Thevandran
Born on April 9, 1982, in Kuala Lumpur, Malaysia, Rueben Thevandran was raised by his single mother, Joyce John. With a younger sister, Sharmila, Burn grew up in a household where resilience and hard work were valued.
Rueben Thevandran’s first major step into the limelight came at the age of 22 when he participated in Malaysia’s first reality TV show, Akademi Fantasia (AF). This opportunity paved the way for his future in the entertainment industry, giving him the platform to showcase his talent and charisma. He had already acquired a diploma from the Malaysian Institute of Integrative Media, which further strengthened his skills in broadcasting and media production.
A Flourishing Career in Television
Rueben Thevandran’s rise to fame began in 2004 following his Akademi Fantasia success. His vibrant personality and natural on-screen presence led to numerous hosting roles. He became a regular face on Malaysian television, appearing in popular shows such as:
- Era TV
- Fulus Mania
- Hitz.TV
- Xfresh TV
As his career progressed, Rueben Thevandran found his true calling in sports broadcasting. He became the host of Aktifpedia, an educational sports show, and Grandstand Ahad, a live review and update program on the latest sports happenings in Malaysia, both airing on Astro Arena. His ability to engage audiences with insightful analysis and energetic presentation made him a fan favorite.
Additionally, Burn lent his voice to various shows, including Masa Tambahan Arena Bola, a local soccer program. His distinctive voice and dynamic delivery made him one of the most sought-after voice-over artists in the industry.
The Radio Years: From Xfresh FM to Era FM
Burn’s career in radio began in 2004 when he joined Xfresh FM, a station catering to young listeners. His engaging personality and creative content, including hit segments like “Panggilan Kena Burn” and “Usha Usha”, gained him a loyal fanbase.
In 2008, Rueben Thevandran made a strategic move to Era FM, teaming up with Cham (former VE singer) and Adifashla (his former AF partner) for the popular drive-time shows Petang Era and Malam Era. His unique ability to connect with listeners and deliver entertaining yet informative content solidified his reputation as a top radio announcer.
Music and Endorsements: A Multi-Talented Star
Beyond his hosting and radio career, Burn is also a talented musician. His album Ini Janjiku and hit singles “Kasih Ibu” and “I Can See Now” were well received, earning him nominations in prestigious award shows like Muzik Muzik and Anugerah Era.
His music extended beyond personal releases, contributing to the BoBoiBoy soundtrack and the theme song “The Call” for Arthur’s Day 2011.
Burn’s popularity and influence also led to endorsement deals with major brands, including:
- NIKE
- HI-5
- Listerine
- Revive Isotonic
These collaborations showcased his marketability and the strong connection he built with his audience.
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