Indian Travelers Seek Cool Escapes from Scorching Summer Heat

As temperatures soar across the country, Indian travelers are looking for respite in cooler climes—whether it’s the misty mountains of Himachal Pradesh, the serene backwaters of Kerala, or visa-free international destinations. According to Thomas Cook India, domestic favorites like Kashmir, Himachal Pradesh, the Northeast, and Kerala remain top choices, while European destinations like Switzerland, Italy, and France continue to captivate the wanderlust of international travelers.

Indian Travelers: The Rise of Visa-Free Destinations

Rajeev Kale, president and country head of holidays, MICE, and visa at Thomas Cook India, highlighted the growing appeal of visa-free destinations like Nepal, Bhutan, Thailand, Maldives, and Mauritius. These destinations not only simplify travel plans but also allow travelers to allocate more resources toward unique experiences, such as learning Muay Thai in Thailand, indulging in luxury detox programs, snorkeling in the turquoise waters of Mauritius, or enjoying Michelin-star dining beneath the Maldivian waves.

Phenomenon-Based Travel: A New Trend

Phenomenon-based travel has emerged as a fascinating trend, driven by the desire for distinctive experiences. Travelers are now seeking out Antarctica’s icebreaker cruises, the mesmerizing Northern Lights in Finland and Murmansk, and self-drive adventures through South Africa’s vineyards on Harley-Davidsons or in sleek convertibles. These experiences offer a blend of adventure and exclusivity that cater to the evolving tastes of modern travelers.

Domestic Tourism: The Pull of Hills and Beaches

In India, hill stations like Mussoorie, Rishikesh, Coorg, and Mahabaleshwar are experiencing a surge in popularity. As Monisha Dewan of Marriott International explains, “The demand for cooler retreats has reached an all-time high, with travelers seeking a mix of comfort, scenic beauty, and cultural experiences.” Similarly, popular beach destinations like Goa, Kerala, and Mahabalipuram are drawing crowds, driven by the desire for coastal tranquility.

The Impact on Hospitality

This increased travel demand has influenced the hospitality industry significantly. According to Rajiv Mehra of FAITH, hotel room rates have increased by 10 to 12 percent across luxury, mid-scale, and budget segments. Marriott International anticipates a rise in room rates by a high single digit during the peak summer months. Additionally, the rise in auspicious wedding dates during May is set to boost hotel revenues further.

Exploring Alternate Accommodations

Beyond traditional hotels, luxury villas and alternate accommodations are witnessing a rise in demand. SaffronStays, a luxury villa rental platform, has expanded its portfolio in cooler destinations like the Himalayas and the Nilgiris. The trend extends to hostels in offbeat destinations like Rishikesh, Kasol, and Mukteshwar, where budget-conscious travelers seek community-driven experiences.

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