Indian Tourist Boom to the U.S. Fills the Gap Left by East Asian Markets
U.S. Travel Companies See Revenue Boost from Indian Tourist Surge
In a year marked by economic uncertainties and changing travel patterns, U.S. hotels and travel companies are experiencing a silver lining: a remarkable surge in Indian tourists to the U.S.. With nearly 1.9 million Indian travelers visiting between January and October 2024—a staggering 48% increase from 2019—the influx is helping to offset revenue challenges posed by faltering domestic leisure spending and reduced demand from East Asian countries.
The U.S. National Travel and Tourism Office (NTTO) attributes this growth to a sharp rise in visa issuances—business visas jumped by 50%, while leisure visas rose by 43.5%. This surge aligns with broader global trends reflecting India’s expanding middle class, increasing disposable incomes, and greater air travel capacity.
A Game-Changer for U.S. Tourism
The significant uptick in Indian tourists comes at a crucial time for the U.S. tourism industry. With travelers from key East Asian markets such as China, Japan, and South Korea opting for regional destinations in Southeast Asia, long-haul trips to the U.S. have seen sharp declines—down 44.5%, 50.8%, and 23.9%, respectively, compared to pre-pandemic levels.
European visitation is gradually recovering, yet volumes from nations like the UK, Germany, and France remain below 2019 benchmarks. Meanwhile, persistent inflation and a normalization of the post-pandemic travel surge have prompted many American households to tighten their leisure budgets, further pressuring the domestic market.
Laura Lee Blake, CEO of the Asian American Hotel Owners Association, highlights how the surge in Indian tourists to the U.S. is reshaping travel trends:
“Indian travelers are stepping up to fill part of the gap left by lower visitation from China, Japan, and South Korea. Their growing interest in exploring smaller cities and secondary markets is helping to spread recovery across a broader range of destinations.”
Blake also notes the Indian traveler’s preference for budget-friendly and mid-scale accommodations, which aligns well with many properties owned by her association’s members.
Tailoring Experiences for Indian Tourists
To cater to this growing demographic, hotels and travel brands are embracing tailored experiences. From serving chai and samosas in hotel lobbies to offering popular Indian TV channels in guest rooms, businesses are finding innovative ways to make Indian visitors feel at home.
Travel companies are also reaping the benefits. Viator, a TripAdvisor brand, reported that U.S. bookings by Indian tourists in 2024 were up over 50% compared to the prior year and have tripled since 2019. Similarly, Airbnb observed a 45% rise in nights booked by Indian travelers over the past three years.
Dave Stephenson, Airbnb’s chief business officer, remarked:
“Indian travelers are increasingly embracing unique and culturally enriching experiences, which is driving longer stays and broader exploration of the U.S.”
Growth Fueled by Accessibility
Improved flight connectivity is another key factor fueling the surge in Indian tourists to the U.S.. Scheduled flight capacity between the two nations increased by 42.3% in 2024 compared to 2019, according to OAG Aviation.
Grzegorz Kowalski, CEO of hotel-booking platform Tripoffice, predicts even brighter prospects ahead:
“For 2025, I anticipate growth in occupancy rates and revenue, driven by a younger, experience-driven audience from India.”
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