Ashrita Daggubati is more than just a baker; she is a visionary entrepreneur who has seamlessly blended her love for food with social media influence. As the founder of Infinity Platter, she has built a brand that resonates with food lovers worldwide. Despite being born into a celebrated film family, she chose a different path, pursuing her passion for baking and content creation.
Early Life and Education of Ashrita Daggubati
Born in 1990 in Karamchedu, Andhra Pradesh, Ashrita Daggubati is the eldest daughter of Telugu film superstar Victory Venkatesh and Neeraja. With siblings Hayavahini, Bhavana, and Arun, she grew up in a close-knit family that valued traditions and togetherness. Her grandfather instilled the importance of family meals, a sentiment that played a significant role in shaping her culinary interests.
Ashrita Daggubati pursued her higher education in the UK, completing her master’s degree. Her exposure to international cultures and cuisines further fueled her curiosity and passion for food, eventually leading her to embark on a remarkable culinary journey.
A Career Beyond the Silver Screen
Despite her strong film industry lineage, Ashrita Daggubati chose to follow her dreams instead of entering the world of acting. She trained as a baker and established Infinity Platter, a brand that has gained immense popularity among food enthusiasts. She started by opening bakery stalls at Ramanaidu Studio, which received tremendous appreciation.
Her creativity and dedication made her an influential presence on social media. Ashrita Daggubati became a YouTuber and content creator, sharing her love for food, travel, and culture with her followers. With over 100K followers, Ashrita made it to the Hopper Instagram Rich List, securing the 377th position globally and the 27th position in Asia.
The Connection Between Food and Family
Ashrita’s passion for food was deeply rooted in her upbringing. Her father and uncle were adventurous eaters, sharing stories of exotic cuisines from their travels. Inspired by these tales, she developed an innate curiosity to explore different cultures through food.
Her greatest culinary inspiration, however, was her Jeji (maternal great-grandmother), who ran successful fish farms in Varahapatnam. Jeji’s ability to transform simple ingredients into delicious meals left a lasting impression on Ashrita. Recognizing that many family recipes were undocumented, she took it upon herself to preserve and share these treasured culinary traditions.
Barcelona Diaries: A New Culinary Adventure
After her marriage to childhood friend Vinayak Reddy in 2019, Ashrita moved to Barcelona. The city, with its picturesque landscapes and diverse food culture, became her second home. She began documenting her experiences, showcasing local cuisine, hidden gems, and her own culinary experiments through her YouTube channel and Instagram page.
Barcelona’s vibrant atmosphere provided her with new perspectives, encouraging her to merge her personal experiences with professional aspirations. Living in a foreign city broadened her horizons, allowing her to create content that resonated with a global audience.
The Infinity Retreat: A Transformational Experience
Building on the success of Infinity Platter, Ashrita introduced Infinity Retreat, an exclusive experience designed to help people reconnect with themselves through food, culture, and mindfulness. Launched in May, the retreat offers a holistic approach to well-being, allowing participants to embrace happiness, balance, and adventure.
The inaugural retreat was a life-changing experience for many, leaving attendees mentally and emotionally rejuvenated. The upcoming retreat in September, set against the backdrop of Barcelona’s stunning scenery, promises a blend of culinary delights, music, dance, and nature-driven activities.
With plans to expand to new locations worldwide, Ashrita is committed to providing unforgettable experiences that go beyond mere vacations. Her vision is to create a platform where people can rediscover themselves while indulging in the beauty of food and travel.
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