In modern India’s entrepreneurial landscape, few stories shine as brightly—or as boldly—as that of Yashish Dahiya, the Co-Founder, Chairman, and Group CEO of PB Fintech, the parent company behind Policybazaar.com and Paisabazaar.com. His journey is a reminder that vision, grit, and disciplined execution can rewrite the destiny of entire industries. From transforming the opaque insurance sector to championing digital credit access, Yashish Dahiya has redefined how millions of Indians protect and plan their financial futures.
Yashish Dahiya: A Scholar With a Global Perspective
The foundation of Yashish’s remarkable journey was laid through an extraordinary academic path. After earning his Bachelor of Technology from IIT Delhi in 1994, he moved on to complete a Post Graduate Diploma in Management from IIM Ahmedabad in 1996, and later an MBA from INSEAD in 2001. This powerful trio of institutions gave him both intellectual sharpness and global business insights—qualities that would later inspire some of India’s biggest digital innovations.
Before stepping into entrepreneurship, Yashish held leadership roles internationally. At ebookers.com, he served as Managing Director, driving growth at one of Europe’s major online travel distributors. Later, as CEO of First Europa, a global online insurance broker, he gained deep insight into customer behavior, insurance distribution, and the transformative potential of digital platforms. These experiences planted the seeds of what would become his life mission: making insurance accessible, transparent, and consumer-first.
The Birth of Policybazaar: A Mission to Empower India
When Policybazaar was founded in 2008, India’s insurance ecosystem was tangled in complexity, limited transparency, and misaligned incentives. Insurance was often mis-sold, misunderstood, or simply ignored. The nation desperately lacked financial safety nets against life’s most devastating events—death, disease, and disability.
Yashish Dahiya saw not just a business opportunity, but a social obligation.
His vision was clear:
Empower every Indian with information, choice, transparency, and access.
This meant giving ordinary consumers the ability to compare policies, understand fine print, and make decisions from a place of awareness—not blind trust.
Policybazaar’s disruption was swift and transformative. By shifting the power of information from intermediaries to consumers, Yashish sparked a revolution. Products like pure term insurance and simplified health insurance gained visibility. People from small towns and rural areas began buying protection plans—many for the first time.
Within ten years, the platform became India’s largest digital insurance distributor, carrying a valuation exceeding US$1.65 billion—an extraordinary achievement born from unshakeable belief and relentless execution.
Yashish Dahiya: PB Fintech – A Group Built on Innovation and Trust
Under Yashish’s leadership, PB Fintech expanded its horizons, building one of India’s most powerful digital ecosystems.
Paisabazaar.com
A 100% subsidiary of PB Fintech, Paisabazaar rapidly grew into the market leader in digital unsecured credit, simplifying personal loans, credit cards, and financial access for millions. Its strong technology backbone and data-driven services ensured seamless, trustworthy credit journeys.
Docprime
In healthcare, Yashish spearheaded the AI-driven doctor-on-call platform Docprime, which brings patients and medical professionals together effortlessly, showing his commitment to solving real societal problems at scale.
Across the group, one theme remained consistent:
Technology at the core. Ethics at the heart. Consumers at the center.
A Leader Awarded for Courage and Vision
The world took notice.
In 2019, Yashish Dahiya was honored with the EY Entrepreneur of the Year Award (Financial Services category), celebrating his bold thinking, disruptive approach, and commitment to ethical digital practices.
His advocacy for end-user data ownership further solidifies his role as a thought leader in responsible technology and digital rights—an increasingly crucial battle in today’s world.
A Public Company With Public Trust
Taking PB Fintech public was more than a corporate milestone—it was recognition of the company’s transparency, consistency, and the value it brings to millions of Indians. Today, PB Fintech is listed on Indian stock exchanges and continues to outperform competitors across multiple metrics, including traffic, transactions, customer satisfaction, and revenue growth.
Policybazaar alone attracts over 100 million visitors annually and facilitates nearly half a million transactions every month—a testament to the faith consumers place in the company’s vision and execution.
Beyond the Boardroom: The Athlete With Iron Will
If one wonders where Yashish’s relentless drive comes from, the answer lies partly in his extraordinary discipline as a sportsperson. He is not just fit—he is among the top-performing triathletes in India, with achievements that inspire awe.
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Completed seven Ironman races
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Among the fastest Indians across all age groups
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Represents India at World Masters swimming championships
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Former General Secretary of Sports Association at IIT Delhi
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Lives with remarkable simplicity, believing frugality brings clarity