In a world that constantly seeks the next disruptor, Tarang Amin has emerged not just as a business leader but as a purpose-driven architect of change, innovation, and impact. Over the last three decades, he has meticulously built a legacy that intertwines business excellence with social responsibility. As the Chairman and CEO of e.l.f. Beauty, Amin isn’t merely leading a brand—he’s transforming an entire industry and setting a gold standard for what ethical, inclusive, and high-performance leadership looks like in the 21st century.
From his earliest days at Procter & Gamble to the global rise of e.l.f. Beauty, Tarang Amin has remained steadfast in one mission: to empower every individual—regardless of gender, race, or income—to feel seen, valued, and beautiful. It’s no surprise, then, that under his transformative leadership, e.l.f. Beauty has grown from a company with $135 million in shareholder equity to a powerhouse valued at over $8 billion.
Tarang Amin: A Career Defined by Vision and Performance
Tarang Amin’s trajectory is a masterclass in strategic leadership and operational brilliance. His career began with Procter & Gamble, where he played a pivotal role in turning Pantene into a $2 billion global market leader.
His knack for scaling consumer brands also manifested during his tenure at The Clorox Company, where he led the Litter, Food, and Charcoal businesses and doubled the Health & Wellness platform from $750 million to $1.5 billion. As President and CEO of Schiff Nutrition, he again worked his magic, increasing enterprise value from $190 million to $1.5 billion.
But it was in 2014 when Tarang Amin joined e.l.f. As Beauty’s Chairman and CEO, his visionary leadership truly took flight. He took the company public in 2016 with one of the most successful IPOs in beauty history and has since redefined what it means to build a purpose-led, people-first brand.
A Leader Fueling Innovation and Purpose
At the heart of Tarang Amin’s leadership is an unwavering commitment to innovation and inclusivity. Under his guidance, e.l.f. Beauty has evolved into a dynamic multi-brand portfolio including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, and Naturium. These brands are not only known for delivering premium quality products at exceptional value but are also recognised for being clean, vegan, cruelty-free, and Fair Trade Certified™.
What truly sets Amin apart, however, is his belief that business should serve people, not the other way around. His insistence on creating teams that reflect the customers they serve has resulted in groundbreaking representation across e.l.f. Beauty’s organisational structure. e.l.f. is the only publicly traded U.S. company, among 4,100, to have a Board of Directors that is 78% women and 44% diverse. That’s not just diversity by numbers; that’s diversity by design.
Tarang Amin: Creating a Culture of Empowerment
Beyond boardrooms and financial results, Tarang Amin champions a company culture rooted in empowerment, ethics, and empathy. Whether it’s encouraging self-expression through inclusive marketing or standing “with every eye, lip, face, and paw,” Amin’s leadership ensures that e.l.f. Beauty is more than just a brand—it’s a movement.
His approach has garnered attention from some of the world’s most prestigious platforms. Tarang has been named in Fortune’s 100 Most Powerful People in Business, Barron’s Top CEOs of 2024, Fast Company’s Modern CEO of the Year, and Thinkers 50 Leaders 50. These honours aren’t merely accolades—they are a reflection of his relentless pursuit of a more inclusive and impactful future.
An Advocate for Social Impact and Ethical Leadership
What makes Tarang Amin a truly rare leader is his dual focus on commercial success and community well-being. He has served as Chair of the Alameda County Community Food Bank and actively supports initiatives in education, conservation, and social justice. His board affiliations—including Pharmavite and J.M. Smucker—underscore his commitment to industries that improve everyday lives.
He also sits on The Conference Board’s Committee for Economic Development and The Wall Street Journal’s CEO Council, where his voice continues to influence broader dialogues on ethical business practices, sustainable growth, and inclusive economies.
Workplace Excellence, Reinvented
Under Amin’s leadership, e.l.f. has not only grown in market value but has also earned recognition as a workplace of excellence. The company has appeared on Inc.’s Best Workplaces 2024 and Newsweek’s Best of the Best 2024. These accolades highlight how Amin’s commitment to high-performance teams, purpose, and empathy translates into an extraordinary employee experience.
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