In the ever-evolving world of artificial intelligence, few names shine as brightly as Surbhi Rathore. Her journey from a passionate engineer in Pune to a global technology leader at Invoca represents a powerful blend of vision, innovation, and perseverance. As the CEO and co-founder of Symbl.ai, and now the Vice President of AI Products and Strategy at Invoca, Surbhi has not only built groundbreaking AI technologies but also inspired countless individuals—especially women—to dream beyond limitations and lead with courage.
Early Journey: Engineering Curiosity and Technical Excellence
Surbhi Rathore’s story begins in the bustling city of Pune, India, where she pursued her Bachelor of Engineering in Electronics from the University of Pune. From an early age, she exhibited a fascination for problem-solving and innovation. Her curiosity about how technology could mimic human intelligence led her into the emerging world of Artificial Intelligence and Data Science.
Before stepping into the entrepreneurial world, Surbhi honed her technical and leadership skills through impactful roles at Nevis Networks and Amdocs. Her tenure in these organizations provided her with deep insights into customer-driven innovation, scalability challenges, and the dynamic relationship between people and technology. These experiences laid the groundwork for her future venture—a mission to make conversations between humans and machines more meaningful, intelligent, and actionable.
The Birth of Symbl.ai – Transforming Conversations into Intelligence
In a world increasingly driven by communication—voice, video, or chat—Surbhi Rathore envisioned a future where technology could understand conversations at scale. This vision materialized in the form of Symbl.ai, a conversation understanding platform she co-founded with the mission to empower developers and businesses to monitor, act, and comply with voice and video conversations in real time—without needing in-house data science expertise.
What began as a bold startup idea, initially named Rammer.ai, evolved into a globally recognized AI company with a team spanning Seattle, the U.S., and India. Under Surbhi’s leadership, Symbl.ai secured $6.5 million in early-stage funding, including backing from Amazon and Techstars’ Alexa Next Stage program. The platform became a cornerstone for companies seeking to leverage conversational data for enhanced customer experiences, compliance, and operational efficiency.
Her approach wasn’t just about algorithms—it was about empathy in innovation. Surbhi wanted AI to serve humanity by improving how businesses listen, respond, and learn from their users. This human-centered philosophy became the soul of Symbl.ai’s success.
The Invoca Chapter – Scaling Vision with Strategy
In May 2025, Surbhi Rathore’s entrepreneurial journey reached a significant milestone when Invoca, a leader in conversation intelligence for revenue generation, acquired Symbl.ai. Rather than viewing this as an endpoint, Surbhi embraced it as an opportunity to amplify her mission on a global scale.
Post-acquisition, she took on the role of Vice President of AI Products and Strategy at Invoca. In her new capacity, she focuses on embedding Symbl.ai’s agentic and contextual intelligence into Invoca’s ecosystem, allowing businesses to understand the complete customer journey—from digital clicks to voice conversations. Her strategic vision aims to transform how organizations interpret conversational data, turning every interaction into actionable intelligence and measurable growth.
Surbhi describes this transition as a journey “from founder to operator within a larger vision.” It is a testament to her adaptability, leadership, and unwavering commitment to advancing the frontiers of artificial intelligence.
Advocacy for Women in AI – Building a Future of Equity and Inclusion
Beyond her technological brilliance, Surbhi Rathore stands as a beacon of empowerment for women in STEM. As an Ambassador for Women in AI and a Member of Chief and the Forbes Technology Council, she uses her platform to advocate for gender equity in the AI ecosystem. Her mission is simple yet profound: to close the gender gap in artificial intelligence and inspire more women to pursue careers in data science and technology leadership.
She believes that diversity in AI is not a luxury—it’s a necessity. Surbhi’s efforts to mentor young women and speak at national and international forums have ignited a new wave of inspiration for aspiring female technologists around the world. Her story reminds us that representation creates possibility.
A Thought Leader, Visionary, and Global Innovator
In addition to her leadership roles, Surbhi Rathore is a national speaker, accessibility equity champion, and adventure capitalist. Her thought leadership in conversational AI, contextual intelligence, and ethical data usage has earned her recognition as one of the most influential voices in the tech industry today.
On platforms like LinkedIn and Twitter, she continues to share insights on the future of AI, startups, and leadership—empowering the next generation of innovators to build technology that understands, connects, and elevates human potential.
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