In a world where sustainability and ethics are no longer optional, but essential, one name echoes as a beacon of positive change: Smruti Sriram OBE. A purpose-driven entrepreneur, global thought leader, and fearless change-maker, Smruti exemplifies how compassion, vision, and relentless determination can transform both business and society.
At the helm of Bags of Ethics and Supreme Creations, Smruti Sriram OBE has not only shattered ceilings in the fashion and manufacturing industries but has also woven ethics into the very fabric of the enterprise. From empowering female artisans in Pondicherry to mentoring young change-makers in the UK, her influence transcends continents and industries.
Smruti Sriram: A Legacy Rooted in Values, Vision, and Venture
Smruti’s journey is one of legacy and reinvention. As a second-generation entrepreneur, she inherited more than just a family business—she inherited a mission. Her father, Dr. R. Sri Ram, established Supreme Creations over three decades ago, driven by a vision of sustainable development, ethical manufacturing, and innovative design. Under Smruti’s dynamic leadership, this vision has scaled globally, positioning the company as the world’s largest ethical manufacturer of reusable bags and eco-packaging.
Operating through a 100% owned supply chain from design to delivery, Supreme Creations champions transparency and trust. What sets the enterprise apart is its award-winning ethical factory in Pondicherry, India, where over 80% of the workforce are women. These are not just jobs—they are opportunities for empowerment, independence, and dignity.
Through initiatives like water treatment systems, tree planting campaigns, and biodiversity conservation, Smruti has embedded environmental stewardship into every layer of the business. It’s no wonder the company has received prestigious recognition, including awards from HM King Charles III and an appointment as a COP26 Business Ambassador.
Bags of Ethics: A Symbol of Conscience and Collaboration
The Bags of Ethics label is more than a brand—it’s a movement. It stands as a testament to Smruti’s belief that style and sustainability can coexist powerfully. Under her leadership, Bags of Ethics has partnered with some of the world’s most iconic names—Dior, John Lewis, Selfridges, Boots, and even the Royal Collection Trust.
But beyond commerce, Smruti has masterfully used Bags of Ethics as a platform for cause-driven collaboration. She’s championed projects with the British Fashion Council, Fashion Trust Arabia, the Queen’s Green Canopy initiative, and the Royal Forestry Society’s Green Tree Badge campaign. Each partnership reflects her unwavering dedication to sustainability, innovation, and social impact.
Smruti Sriram: Empowering Tomorrow’s Leaders – The Wings of Hope Achievement Award
Smruti Sriram OBE’s leadership extends far beyond boardrooms and business strategy. At just 18, she co-founded the Wings of Hope Achievement Award (WOHAA)—a UK-based initiative that fosters entrepreneurship, empathy, and global citizenship among young people. WOHAA equips students aged 14–18 with life-changing experiences in leadership, fundraising, and social action, all while supporting underprivileged children in India and Malawi.
Over the years, more than 40,000 students across 400+ UK schools have participated, raising awareness, funds, and hope. Through flagship programs like Speed Mentoring and international teaching experiences, WOHAA empowers young minds to lead with purpose and passion. It’s a powerful reminder that youth, when nurtured, can become catalysts for global change.
Recognition of a Trailblazer: From Awards to Accolades
Smruti’s list of accolades is a reflection of her impact across diverse domains. She was selected as one of the BBC’s 100 Women of the Year, named in Management Today and The Sunday Times’ 35 Women Under 35, and was a finalist in the Asian Women of Achievement Awards. Her nomination for the Veuve Clicquot Business Woman of the Year under the Next Generation category underlines her relevance and pioneering leadership in business.
Her recognition as the first-ever recipient of the London Business School’s 30% Club Scholarship exemplifies her commitment to gender equality in leadership. This government-backed initiative champions female representation in corporate boardrooms—something Smruti embodies through both her work and her presence.
The Heart Behind the Hustle
Despite her towering achievements, Smruti remains grounded, reflective, and deeply grateful. She openly credits her family as the foundation of her journey—her father’s vision, her mother’s compassion, and her husband’s unwavering support have each shaped her mission. In her own words:
“Getting this honour gives me a chance to reflect on the power of relationships, and some of the meaningful projects which have shaped me.”
Whether she’s strategizing business growth or mentoring students, Smruti leads with heart. Her leadership style reflects an inclusive philosophy: everyone has a voice, every job must have a purpose, and every enterprise must serve a greater good.
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