Kruti Patel Goyal, a journey of Etsy’s Incoming CEO and The Rise of an Indian-American Business Leader. Before becoming a force at Etsy, she built her foundation in finance and strategy – fields known to demand precision and stamina.
She began her professional career in Mergers & Acquisitions at Morgan Stanley, analyzing businesses from the inside-out. She then entered the world of growth equity at General Atlantic Partners, where she evaluated high-potential companies and learned what it takes to scale innovation. Her transition into strategy at Viacom/MTVN further broadened her skill set, exposing her to media, consumer engagement, and global brand power.
Kruti later contributed to (RED), a social enterprise known for partnering with brands like Apple and Nike to fight AIDS. It was here that she witnessed firsthand how business and purpose can be intertwined – a philosophy that would later define her leadership style.
Kruti Patel Goyal: A Historic Leadership Journey at Etsy
Kruti first joined Etsy in 2011, at a time when the handmade marketplace was evolving from a niche platform into a powerful global brand. Over more than a decade, she became one of the most influential figures shaping Etsy’s trajectory.
Her roles included:
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Chief Product Officer (2019–2022) – where she led product vision, engineering, and seller services.
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Head of Marketplace Integrity & Trust & Safety – as Etsy’s first-ever leader in this space, she built foundations that protected millions of users worldwide.
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Leader of International Growth and Corporate Development – expanding Etsy across continents and through acquisitions.
Her strategic brilliance led Etsy to entrust her with a new challenge – leading Depop, Etsy’s $1.63-billion acquisition and the fastest-rising Gen-Z fashion resale platform. As CEO of Depop (2022–2025), she nearly doubled the buyer base and successfully differentiated the platform in a highly competitive resale market. Under her leadership, Depop was named to TIME’s list of the 100 Most Influential Companies in 2024.
In 2025, Kruti returned to Etsy as President & Chief Growth Officer, overseeing product, engineering, marketing, member support, trust & safety, and strategy. This role positioned her at the helm of every major customer-facing touchpoint and made her the ideal successor to lead Etsy into its next chapter.
A Milestone Moment – Becoming Etsy’s CEO
On October 29, 2025, Etsy announced a landmark decision:
Kruti Patel Goyal would become the next Chief Executive Officer, effective January 1, 2026, succeeding Josh Silverman, who will transition to Executive Chair.
This transition marks more than a leadership shift – it symbolizes a generational milestone for business representation. Kruti will not only lead one of the world’s most culturally impactful e-commerce platforms, but she will also join Etsy’s Board of Directors, reinforcing her influence on global marketplace evolution.
Her appointment comes in a period when online retail is adapting to post-pandemic slowdown, AI disruption, sustainability demands, and shifting global consumer habits. Few leaders are positioned as strongly as Kruti to navigate such change.
Kruti Patel Goyal: Education – The Foundation of a Visionary
Behind every chapter of the Kruti Patel Goyal biography lies a foundation of rigorous education and unmatched perseverance:
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BA in Economics – Stanford University
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MBA – Harvard Business School
These academic environments did more than provide credentials – they cultivated her worldview and sharpened her ability to think beyond limits, merging innovation, empathy, and execution.
Awards, Recognition, and Global Influence
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Honored on the Gold House A100 list of influential Asian and Pacific Islander leaders.
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Named to Vogue’s Power 25 list of influential women in Britain during her tenure at Depop.