In the ever-evolving landscape of technology and literature, few individuals manage to bridge the gap between these seemingly disparate worlds. One such luminary is Tulika Mehrotra, a Chicago-based Chief Digital Officer, acclaimed author, and a trailblazer in the realms of branding and communication.
Tulika Mehrotra’s Background: A Tapestry of Diverse Experiences
Born in the cultural hub of Lucknow, Tulika’s journey is nothing short of a cultural odyssey. Fluent in Hindi, she embarked on her academic voyage at the University of Illinois at Urbana–Champaign, where she earned her bachelor’s degree in finance.
Her insatiable thirst for knowledge led her to the ICMA Business School in England during her undergraduate years, providing her with a global perspective on finance.
The pursuit of knowledge didn’t stop there. Tulika then ventured to Milan, Italy, attending the prestigious European Institute of Design, where she obtained a master’s degree in Fashion Design. Imbued with creativity and armed with a profound understanding of design, she briefly immersed herself in French culture while residing in Paris after completing her degree.
From Fashion to Fiction: Tulika’s Professional Odyssey
Tulika Mehrotra’s professional journey commenced in the fast-paced world of fashion in New York, gradually transitioning into the dynamic media landscape of Los Angeles. However, her trajectory took a fascinating turn as she shifted her focus to writing, emerging as a prolific author with two novels published by Penguin Publishers.
Her novels, “Delhi Stopover” and its sequel “Crashing B-Town,” aren’t mere literary accomplishments but reflections of her keen observations on cultural shifts within modern India. Set against the vibrant backdrop of the fashion and film industries in Delhi and Mumbai, these novels became best sellers, resonating with a wide audience.
Tulika Mehrotra: Chief Digital Officer and Branding Maven
Currently serving as the Chief Digital Officer of Peterson Technology Partners, Tulika Mehrotra is at the forefront of shaping the company’s digital strategy, corporate communications, marketing, and media relations. With over 20 years of branding and communication expertise, she skillfully navigates the intersection of storytelling and business, translating broad objectives into actionable plans.
Tulika Mehrotra manages international teams, spearheading projects that deliver high-impact, targeted content across diverse platforms and industries. Her academic background in finance and design, coupled with her diverse corporate experience, uniquely positions her to drive innovation and growth.
Breaking Barriers and Inspiring Change
Tulika Mehrotra’s achievements extend beyond the corporate realm. As the first female executive and Chief Digital Officer in Peterson Technology Partners’ 24-year history, she symbolizes progress and inclusivity. In a male-dominated tech landscape, she sees a shifting trend, expressing confidence in the increasing influence of women in innovation and leadership roles.
Authorship and Media Presence: A Renaissance Woman
Beyond her corporate endeavors, Tulika Mehrotra continues to contribute to the literary and media spheres. Her novels have garnered acclaim, and she has graced the pages of prestigious magazines such as Harper’s Bazaar, Elle, Vogue, and Grazia. An expert in storytelling for business, digital strategy, and communications, Tulika’s insights have been sought after by renowned publications like India Today and Men’s Health.
Tulika Mehrotra: A Global Icon
Tulika’s influence extends globally, with features in Businessworld, Vogue, Elle, Economic Times, NDTV, and more. Her appearances on India’s national television broadcast, Doordarshan, attest to her stature as a thought leader. Notably, she has shared her expertise through workshops in Storytelling for Business at the esteemed Wharton Business School India Conference.
A Guiding Philosophy: The Power of Storytelling
In Tulika’s own words, “Sharing experiences and connecting on a human level is the only purpose of storytelling… in life and in business.” Her philosophy underscores the profound impact of narrative in fostering understanding, both in personal and professional realms.
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