Indian Expats : A prominent Indian real estate developer, DLF Ltd., is encouraging overseas Indians to invest in luxury apartments as a means to participate in one of the world’s rapidly expanding economies.
Aakash Ohri, the joint managing director and chief business officer of DLF, noted an increased focus on engaging non-resident Indians (NRIs). Between April and September, NRIs accounted for 20% of DLF’s home sales, up from 15% in the previous fiscal year, with the highest demand originating from the US, UK, Singapore, and the Gulf region.
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NRIs have traditionally been among our clientele, but while their business was previously naturally occurring, it is now an integral component of our deliberate strategy to better harness this growth potential,” Ohri stated during a recent interview at DLF’s upscale golf course near New Delhi.
DLF has been setting aside inventories in all recent property launches for the Indian diaspora since the previous year, allowing them to have simultaneous access with local buyers, Ohri explained.
The Gurugram-based company plans to introduce luxury projects valued at approximately 200 billion rupees by March 2024, with expected sales bookings of 120 billion rupees.
India, as the third-largest economy in Asia, is becoming more appealing to affluent investors amidst a global economic slowdown, despite the potential impact of higher mortgage rates on more affordable home purchases.
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